Barry Power

Offical Site of Melodic Indie songwriter Barry Power.

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039. Full Stack Creative

The artist is the medium between his fantasies and the rest of the world.
— Federico Fellini

I first heard the term full stack creative from a digital online music marketing company called Indepreneur. The term is borrowed from the web development world. It is the idea that a full stack developer is someone who is fluent in many different areas of the so called tech stack. Simply put a tech stack is all the online infrastructure needed to run a digital business from the web design thorough to email marketing and ecommerce. Now I don’t really know much about tech stacks but when this concept was superimposed over a creative stack so to speak it started to make a lot more sense to me. 

I have always held the belief that If I can be creative in one area then it follows that I could be creative in another. Much like the way a good athlete might be very proficient at several sports all at once. It is only time and practice that makes one of them more dominant than the other. Before I get too excited about being brilliant at everything.I want to add a caveat to all this. I think as an adult especially one who has spent a lot of time on a particular field it can be equally as frustrating and ego challenging as it can be rewarding to try to express yourself in another medium. 

I think a good analogy for this would be to imagine you like cooking Jamie Oliver style. Where you add your ingredients by rough estimates, intuition and taste. Over time you get better and more confident and your meals start tasting great. One day you decide well “Im good at this so naturally I should try baking”. But although baking is kitchen related its techniques are very different. You need to be much more specific with your measurements, cooking times and oven temperatures. So it starts to fly in the face of your usual improvisational culinary style. 

So in an effort to stay true to this new found philosophy. I have decided to stack several brand new projects and challenge myself to get them all off the ground.

On june 19th I will be running my first crowdfund campaign to help with the completion and release of my debut album “Of Little the instant”. The launch will be a unique interactive experience. I am really excited about it and can’t wait to share it.

Project no2. is a podcast I am developing called from the Maker to the Made where I will be having long form discussions about the overarching issues of life as a creator and the ups and downs of the creative process as a whole. I am currently looking for guests for this so if you are a musician, photographer ,filmmaker or anyone who makes something creatively I would love to hear from you. Email me at fromthemakertothemade@gmail.com please include your links where I can check out your work.

Project no.3 is to improve my youtube channel which is at the moment rocking a total of 0 subscribers so the only way is up from here.

I will be updating the progress of all these things here on the blog but if you would like to know more about any of the projects please consider signing up to my mailing list here so I can let you know the minute the official release dates are announced.

Please leave a comment and let me know what you think!

Ps.

At the beginning of this blog I mentioned a company called Indepreneur. I can’t recommend this company highly enough if you are trying to improve your skills as an online creative and particularly if you are a musician who like me was clinging on to the archaic version of the music industry where your art was being released into the ether with only a vague hope of some sort of interest. To learn more about them check out the youtube channel conveniently called full stack creative or their podcast Creative juice.

038. Whats in a name?

It ain’t what they call you, it’s what you answer to.
— W.C. Fields

Words can be so powerful, and none more so than the words we use to describe ourselves. The titles we choose to assign ourselves represent who it is we think we are. What we don’t always realise, is that held within these titles are limitations. Self imposed ideas of what we think these titles represent. Although this could be part of a much broader discussion. I’m interested in how it applies to us creative types. 

I am a guitar player. That is a name I have self assigned for more than 20 years of my life but what does that even mean? Well for me it means that I live and die by what I think of as being a good player. This of course is a total fallacy built completely on my own pre-conceived notions of what I think a good guitar player should actually be.

If I sit behind a drum kit I don’t suddenly identify myself as a drummer. However through this I am totally free to express myself on that instrument however way I want to. I can’t possibly fail because I can’t play these things anyway. There is freedom in being ignorant to all the vaults of preconception rattling around in my head that goes along with being somewhat proficient at something. 

I recently had to learn a song for a gig. The guitar part wasn’t particularly difficult but I just couldn’t figure out exactly what was going on. The reason I think was because whoever wrote the part wasn’t using traditional concepts. I don’t think they were being clever. I think it was probably due to that they didn’t learn the guitar in systematic logical way using regular scales and voicings.  This created something really unique that a so called self identified guitar player may never even think of. They made something new from a non-learned place. 

For the past few months I have been working on starting a new podcast and practicing for more regular content for my YouTube channel. I am becoming more aware that to be a modern musician requires a more holistic approach which means I need to become more comfortable with many many more titles. To become a full stack creative, so to speak, a jack of all trades, a digital renaissance man.

My plan for when I am trying to launch all these new things, that I can’t really do yet, is to try not greet them with a sense of inadequacy. Instead, embrace them with that feeling of discovery and fearlessness, like sitting behind a drum kit and not being able to play it but being cool with that. Not to put a cap on myself that a pre-ordained title would bring but to leverage that feeling when it comes to maneouvering this ever changing landscape of the utility man.

Please leave a comment and let me know what you think! and If you like this post please consider joining my mailing list here, where I'll keep you up to date with whats going on with me.

035. Anchors

It’s easy to get sidetracked with technology, and that is the danger, but ultimately you have to see what works with the music and what doesn’t. In a lot of cases, less is more. In most cases, less is more.
— Herbie Hancock

How many tabs are open on your browser? Usually, for me, it’s a lot. So much so I get lost. I skip from one thing to the next until I’m not actually sure anymore if what I’m doing even resembles work anymore. I don’t mean that I have gotten side-tracked by my shiny object syndrome and fell down the amazon black hole; Although that definitely happens sometimes. I mean when there is too much platform hopping.

In a typical day I can usually get around 2-3 hours that I can dedicate to my own music business this includes writing and recording, so Its important that I am productive when I get that time. Typically, what happens is, I’ll start with some recording. I’ll open up logic and try to nail down one task and get it done, a bassline or maybe some mixing. As the clock is ticking I wrap that up and move onto maybe some emailing. Then a little bit of blogging and finish up with some ad copy or podcast prep. 

The point is that by the time I am done with my block of time I have jumped through several different areas. I guess it would be like someone working for a big company deciding to spend the morning in Marketing the afternoon in research and development and the evening in the canteen serving food. 

This kind of juggling is not my strong suit. I am always looking for Anchors. Anything that can keep me in the right place in terms of the specific task I am doing. I have done some research and there are several online solutions to these problems like the pomodoro technique or any amount of companies offering a get your shit together spreadsheet. But I find that the task of organising my tasks becomes another task.

Maybe its just the way my brain works sometimes I feel like that dog in the movie UP reacting to what is directly in front of me. I get so lost in the mire of bits of jobs its hard to remember what Im supposed to be doing the first place.

So this week it’s a plea for any tips, tricks and advice to help to keep on point with work tasks. I would love to hear what your Anchors are what are the things that keep you on track or anything that worked well for you.

Please leave a comment and let me know what you think! and If you like this post please consider joining my mailing list here, where I'll keep you up to date with whats going on with me.

The brand new podcast version of this blog is now available here.

034. What have you got?

It’s better to speak your mind and tell the truth, than to stay quiet and lie to yourself.
— Anonymous

Did you ever get that feeling you have more to give than you show the world? That side of you that is pure potential? Imagine yourself on your best day. Like that feeling when you first join a gym in January you tell yourself, this time, I’m going to train five days a week and in your mind you play out your very own Rocky IV montage. (I picked Rocky IV specifically because it’s montage is the best)

Then a week or two passes and you miss a day. The next week there is an appointment and the gym day gets missed and you start telling yourself, well I missed those days so I’ll get back on track on Monday and before long the gym counts the rest of your money and you sit on the couch deflated. The more times this happens to you the more you think, “I can’t do it”, it becomes a story you tell yourself. “Im not really a gym person I tried it before and it didn’t stick”. 

This is an analogy of so many experiences in my life. Like that time when I took up Brazillian ju jitsu which I went to once then quit. The point is that, when we start something new we are full of potential about it. There is a spark somewhere even just briefly that this could be the thing that defines us. Every kid with a football thinks they could play for Man United and in their minds they can, right? Unlimited potential. Somewhere along the way life gets in the way for most us of regular people and we end up managing our expectations. Writing a story for ourselves where we are the best supporting actor not the lead role.

Where this turns really tragic is when this story of not quite, stops us from starting to do things at all. When we are so caught up and so convinced that our story is written that we don’t even try.

What if Paul McCartney had decided not to bother finishing Hey Jude or Martin Luther King decided ‘I have dream’ wouldn’t be understood. Where would you be? if your most inspirational idol let the story they tell themselves come in the way of their contribution to the world.

Now imagine how many people are denying the rest of the world something truly special because of how they feel.

I personally feel everyone has a something in them that is theirs to share with the world. A song to sing, an ear to hear, a house to build, a piece of advice to give. How much of what you have to give will be withheld by what you tell yourself? In the end you are not just holding yourself back. Ask yourself, what are you denying the world? 

Please leave a comment and let me know what you think! and If you like this post please consider joining my mailing list here, where I'll keep you up to date with whats going on with me.

The brand new podcast version of this blog is now available here.

029. The revolution will be live streamed

Like art, revolutions come from combining what exists into what has never existed before.
— Gloria Steinem

This is for musicians, how much of the following do you believe is true for you?

There is no way to make a living from making your own music. You have to be really lucky to get a break. You have to gig every tiny non-paying pay to play venue at the bottom of every bill to pay your dues. To release music you send it to your online distribution company who delivers it to iTunes and Spotify, you send a couple of tweets, post it on Facebook and all your hard work and effort in making your art gets boiled down to sheer luck. 

Imagine you wanted to open a coffee shop. Coffee was your life you loved it and you knew that your coffee would make people so happy. Now imagine that you decided you would set up your shop next door to ten other coffee shops. Now imagine that you only opened three days a week but you didn’t tell anybody which three days it would be. Next, imagine that you hired someone to sell your coffee for you and instead of charging your regular price they charged people a tiny fee and gave you back .0000009 of a cent on each cup. Now picture yourself going to the bank and trying to negotiate a loan for your coffee business. If you were the bank manager how do you think it would look.

Now I can only speak for myself here but I have a strong belief I am not alone. This was exactly how I thought about being an independent musician. The music will win if its good enough it will connect. If I am lucky a song will explode and go viral, whatever that even means, exposure? opportunities? money? fame? 

If you are reading this thinking, you didn’t really think like that did you? let me add this caveat, the way the music industry evolved was unlike any other sane business model, it is too long to get into it here but suffice to say that thinking your career could suddenly break overnight and propel you to fame and fortune wasn’t outside the realms of possibility.

What polarised my view from fantasist to pragmatist was how the next generation of independent musicians were leveraging that great leveller, the internet. In particular, a company called Indepreneur their overarching philosophy is simple, autonomy in your career. Running it with the same efficacy as a small to medium-sized business. Still making the best coffee, but instead of letting it go cold on the table, finding the perfect people who will enjoy it most and pay you the right price for it. Not because you want to be the next Starbucks but because there is a real and tangible sea change for indies.

Now imagine a world where more and more musicians take control of their own destinies. A new generation making art not to let it slip into the ether but delivered thoughtfully and deliberately into the hands, ears and minds of the people who will appreciate it most of all.

Please leave a comment and let me know what you think! and If you like this post please consider joining my mailing list here, where I'll keep you up to date with whats going on with me. There will be access to bonus content and a free song! 

 

028.Deadlines and the accidental tourist

A deadline is negative inspiration. Still, it’s better than no inspiration at all.
— Rita Mae Brown

Deadlines, I missed one…well, actually I missed two but who’s counting? When I started writing these blogs I fell into a weekly format and that really suited me, daily is too much and monthly is too long, but weekly felt just right. When you work as your own boss or at least your own time manager keeping self-imposed deadlines can be tricky there are no real repercussions if you miss any, other than how hard on yourself you are, lucky for me I have a very understanding boss who pretty much lets me do whatever I want. This is not always helpful. Anyway, I am back in a writing chair this week and I want to give you my excuse.

I missed these particular deadlines because I had a grand notion of trying to turn the blog into a vlog and I underestimated both the time it would take and more importantly my skills as a filmmaker which are at the moment zero. I have watched movies and tv undoubtedly too much, I watch Casey Neistat’s daily vlogs. I have a HD camera in my pocket, I have pithy, epigrammatic ideas about what its like to be an independent musician in the modern age this should be easy right? 

It's like that feeling you get when your watching football, if you were to be suddenly transported to actually being the keeper would you have the real-life skills to actually make the save you were so hypercritical of from your couch? probably not, and neither was I.

I fell into that conceit of the zeitgeist, The instant fix, I was trying to do a hack. Take the red pill and wake up in the matrix where I could download a particular set of skills and instantaneously unleash my inner Stanely Kubrick (good thing I was reserved about my expectations!)

So long story short this blog is not a vlog yet but it will be evolving soon whenever I can make a deadline I can stick too!

Please leave a comment and let me know what you think! and If you like this post please consider joining my mailing list here, where I'll keep you up to date with whats going on with me. There will be access to bonus content and a free song! 

013. Cognitive Dissonance

If your in marketing or advertising ...........kill yourself
— Bill Hicks

Your music is really good but how do you get people to hear it? The answer is you find a way to put it in front of the people you think will enjoy it the most. How do you do this? apparently, it is called marketing.

Learning about running my music career as a business this past year, has been like exploring an alien planet. I was always more interested in the creative side, the artistic vision, I didn’t care about all that business stuff. But to get where I want to go, I needed to understand more. So I went down the rabbit hole and how did I go about this? The internet of course.

As I am prone to mentioning, the amount of free resources available to the human race today is astounding and the people willing to teach their unique skillset is unparalleled in history. But when I started looking into the business world, and more specifically marketing, it was like the gate closing in the alligator pit. You suddenly start getting marketed to in a very specific way because these people are really good at well...Marketing. The problem is that there are so many Snake Oil salesmen out there.

For all our advancements, it is like going back to the wild west; The universal Panacea readily available for whatever in the world you desire, and they know how to get you hooked too. Unfortunately, this is what also part of what makes really good marketing.

Now the irony of all this is not lost on me. Being someone who considers myself as having a relatively good moral compass, what I ask myself is, how do I Juxtapose these ideas for my own career? Can the artistic and business really live together? To what extent do you become the seller of a product over the provider of existential solace which can't really have a price? 

My answer is, for me, there can be creativity in both and there can be artistry in both. You need to do it with your best intentions and if you are going to sell something then provide something of real worth and real value that is worthy of your art.

 

010. The freedom of limits

Reduce. Do as little as possible to do what you have to get done
— Joshua schachter

There are many challenges I find in trying to be more productive, but I think the biggest of all obstacles for me in my creative process is finishing things. I so often leave work half done, abandoned and left to the lost archives of notebooks, phone notes and hard drives. When I think of why that is, there are a few reasons that come to mind. The work is no good, I am afraid of what people will think so it's safer to leave things undone. But the main reason is choice, I simply get confounded by too many options. 

Decision fatigue is a real thing. Think of all those micro-decisions that you have to make throughout your day; Every time you need to choose something there is a little bit of energy spent and although it seems like tiny amounts it all compounds and leaves you drained. 

To try and navigate this, I have been trying to limit the amount of choices I have to make. I would say it is akin to a painter limiting his palette, what she has set out for herself is what she uses. I read an article about this recently and some of the benefits are; a greater balance for your painting, less over mixing, better colour harmony and it forces you to think more about form and composition. I thought this is totally interchangeable with music.

Even the version of this blog you are reading now is actually the fourth draft, the earlier outlines were much much longer. I indulged in several paragraphs all saying the same thing. 

So at the risk of repeating myself and not staying true to my newfound reductionist standpoint, I will try to eliminate the decision fatigue in my creative process and remember the more options I have, the more of a bottleneck my thoughts become. The more clogged up with ideas I get, the more likely I’ll abandon my work because I can't remember what the crux of the idea was in the first place. So streamline, that's my new motto. Hack away the unessential.

 

 

008. Children of the resolution

The most important thing about art is to work. Nothing else matters except sitting down every day and trying.
— Steven Pressfield

Happy new year! I Don't know how you feel about coming into a new year, but I have always found that there is a great feeling of possibility. The air is fat with promise, like the reset button has been pushed and It goes back to zero again.

And normally, I would start making plans, resolving to do things until my list gets longer and longer, but oftentimes, the longer it gets the less likely it is to happen. I swamp myself in thinking, but thinking is not doing; it is thinking about doing. There is a certain satisfaction in making a plan, it's like having a safety net. When I write something down, it is like I have already done it. But it is an illusion of control; having a plan doesn't really mean anything, it's just a list of things that are written down. In the same way, resolutions are just a list of things written down, they are not real.

Don't get me wrong; I am not against resolutions and plans in general, this is just what I have found to be true for myself. There are plenty of people out there who are amazing at resolutions, seeing them through and holding themselves accountable; it's just I am not one of them. You know the type of shoot first, ask questions later people? That is not me. I tend to ask questions first and people would have died of boredom long before I pulled the trigger.

So this year I am making one resolution and that is to DO MORE. I find that my biggest problem is that I think too much, I analyse things, I make too many lists and I have too many plans. In a way, by even making a resolution I feel like I have already set myself back. I think of all the things that I would like to achieve this year and instead of actually going out and doing them, I make a plan instead.

To get a little deeper for a minute I think there is also a philosophical parallel, if you examine life too much you are not experiencing, you are thinking about experiencing.

So this year I am going to DO MORE, If I am thinking, I am not living. If I am planning, I am not experiencing. If I am not experiencing, I am only imagining and I do not want this year to be a year of imagination; It will be a year of experience. 

So stop thinking, stop planning, stop watching, DO MORE.

 

 

004. Digital Kung Fu

The Renaissance man did a number of things, many of them well, a few beautifully, he was no damned specialist
— Lucius beebe

The Original meaning of Kung Fu doesn't just apply to martial arts. It is the Practice of any discipline or art that takes time and effort to attain. You could say that anyone who has achieved a level of mastery over a particular skill is a person with good Kung Fu. Anyone can have it if you know a really good plumber they could be said to have good Kung Fu.If you know a good tea maker you can say they have good kung fu.

Traditionally, it was also quite common for a person pursuing a life of Kung Fu to have a mastery, or at least an in-depth understanding, of many other different arts and skills. You could be a skilled martial artist but also a skilled Painter or writer. There wasn't a pigeonhole to say I am only this, you could be many things.

I always felt that being a musician defined me as such. As a musician, I allowed myself to be good at music but not other "things". Promotion? nope, I can't do that, Marketing? nope, I can't do that. Running a business? the list goes on. 

Starting a business online by yourself means having to figure out a lot of different skills, and If you close your mind to only believing you are one thing means other areas will fail, or at least not be approached with confidence. It would be like putting a Ferrari engine in a Volvo, unbalanced.

 So what to do?

Firstly,  abandon the titles, Musician, Artist, Promoter, whatever you choose to call yourself does not define you. As a person of Kung Fu, you are all these things and none of them at the same time. 

Secondly, Embrace the idea of applying your skill level in your specific area to all the other areas. If you're already a person who knows how to achieve in one place, you can achieve in another.

It's the digital renaissance, master one thing and master many, Be a person of Kung FU.

 

 Before you say anything, I know there are no belts in Kung Fu.

 Before you say anything, I know there are no belts in Kung Fu.