I first heard the term full stack creative from a digital online music marketing company called Indepreneur. The term is borrowed from the web development world. It is the idea that a full stack developer is someone who is fluent in many different areas of the so called tech stack. Simply put a tech stack is all the online infrastructure needed to run a digital business from the web design thorough to email marketing and ecommerce. Now I don’t really know much about tech stacks but when this concept was superimposed over a creative stack so to speak it started to make a lot more sense to me.
I have always held the belief that If I can be creative in one area then it follows that I could be creative in another. Much like the way a good athlete might be very proficient at several sports all at once. It is only time and practice that makes one of them more dominant than the other. Before I get too excited about being brilliant at everything.I want to add a caveat to all this. I think as an adult especially one who has spent a lot of time on a particular field it can be equally as frustrating and ego challenging as it can be rewarding to try to express yourself in another medium.
I think a good analogy for this would be to imagine you like cooking Jamie Oliver style. Where you add your ingredients by rough estimates, intuition and taste. Over time you get better and more confident and your meals start tasting great. One day you decide well “Im good at this so naturally I should try baking”. But although baking is kitchen related its techniques are very different. You need to be much more specific with your measurements, cooking times and oven temperatures. So it starts to fly in the face of your usual improvisational culinary style.
So in an effort to stay true to this new found philosophy. I have decided to stack several brand new projects and challenge myself to get them all off the ground.
On june 19th I will be running my first crowdfund campaign to help with the completion and release of my debut album “Of Little the instant”. The launch will be a unique interactive experience. I am really excited about it and can’t wait to share it.
Project no2. is a podcast I am developing called from the Maker to the Made where I will be having long form discussions about the overarching issues of life as a creator and the ups and downs of the creative process as a whole. I am currently looking for guests for this so if you are a musician, photographer ,filmmaker or anyone who makes something creatively I would love to hear from you. Email me at firstname.lastname@example.org please include your links where I can check out your work.
Project no.3 is to improve my youtube channel which is at the moment rocking a total of 0 subscribers so the only way is up from here.
I will be updating the progress of all these things here on the blog but if you would like to know more about any of the projects please consider signing up to my mailing list here so I can let you know the minute the official release dates are announced.
Please leave a comment and let me know what you think!
At the beginning of this blog I mentioned a company called Indepreneur. I can’t recommend this company highly enough if you are trying to improve your skills as an online creative and particularly if you are a musician who like me was clinging on to the archaic version of the music industry where your art was being released into the ether with only a vague hope of some sort of interest. To learn more about them check out the youtube channel conveniently called full stack creative or their podcast Creative juice.